Urgency meets capitalism in Apple Maps

We’ve all been there. You’re on a road trip, your car looks like Willy Wonka’s chocolate factory exploded, Dua Lipa’s on repeat, and suddenly — your 5-year old drops the bomb: ‘I NEED TO PEE!’

After a frantic search on Apple Maps, you finally spot a rest stop. You pull in, sprint inside—only to face a long line of equally fidgety, foot-tapping strangers.

But what if Apple Maps let you bid your way to the front of the queue?

A live auction, right outside the restroom. The highest bidder skips ahead. The others wait their turn (or outbid you).

It raises some interesting questions:

  • Would people actually pay to cut in line?
  • Would rest stops embrace a new revenue stream?
  • Would it destroy society as we know it?

It’s part capitalist dystopia, part game theory experiment, and part deviously hilariously practical. After all, we already bid for plane seats and concert tickets, so why not something that really matters?

Because when urgency meets capitalism, convenience isn’t bought — it’s won.