Hi there, I'm Jas Suri from British Columbia, Canada. [he/him]
I design enterprise tools that don't make people want to punch their screens (apologies to screen manufacturers — ya'll had a good run!)
I started out as a Web Designer, working with clients from early-stage startups to established brands, and co-founded CVMill with our twist on the lean startup mantra: launch slow, fail fast! 😜
Since 2016, I've built my practice in Design, Research, and DesignOps — rolling up my sleeves and making complex UX simple, while building patterns that make it easier for teams to move fast. The common thread: turning opaque systems into tools people actually want to use. Because "click here, then here... then, maybe here?" isn't a user journey.
Not everyone vibes with how I work. If "accessibility" sounds expensive and "inclusive design" makes you roll your eyes, we're probably not aligned. But if you're building a values-driven team and care about doing it right—for everyone—we'll be best buds!
After hours
Outside of design, you'll usually find me picnicking near a lake with my beautiful family; thinking about oddball ideas; baking and frosting a questionable number of cakes, cookies, and sweet treats (therapy!); or getting folded like a pretzel at Brazilian Jiu-Jitsu (groaaaan...)
Thanks for stopping by!
If you want to chat, email me at jas@jassuri.com.