I lead design initiatives and improve how digital experiences get built by product teams

Emoji wave Hi, I'm Jas (he/him), a designer based out of British Columbia, Canada.

I design enterprise products and lead strategic and human-centred initiatives focused on good design and product-driven growth.

Over the last 7 years, I've worked with diverse teams on enterprise products across life-sciences, fintech, content enablement and higher-education. There, along with tactical deliveries, I've also played key role in product discovery, user research, and DesignOps.

My working style is simple, really:

  • I love fast-feedback loops that enable rapid iterations — move fast; learn fast
  • I think in iterations and phases — think agile, not waterfall-ish
  • I thrive in cross-functional partnerships and don't shy away from bringing multiple perspectives into a conversation — trust your experts
  • I prefer to spend as much time as possible in the problem space and product discovery — sharpening the axe, so to speak