No more half-watched shows on Apple TV

Once upon a time, your TV wasn’t a never-ending buffet of content. You didn’t bounce between 12 half-watched shows, nor did you abandon a series the second it got slow. You watched what was on. And if you didn’t like it? Tough nuggets!

What if Apple TV held you accountable for your playlist? No more endless browsing. No more half-watched series. You finish what you start — or pay a fine to try something different.

This meeting is mandatory. Your exit is not.

We’ve all been there — trapped in a mandatory Zoom meeting with no escape. The annual report drones on. Your soul flickers. You glance at the clock: 31 minutes to go.

You sigh.

Imagine reaching for the “Leave Meeting” button, only to see an error message pop up: “This meeting requires mandatory attendance. You cannot end this call without the host’s approval.”

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LinkedIn AI Tone Check

The LinkedIn grindset is simple:

  • Overshare a totally relatable struggle.
  • Brag about overcoming it effortlessly.
  • Add a life lesson.

But what if LinkedIn started flagging those pseudo-motivational humblebrags in real time?

No more recipe hoarding

I don’t know about you, but I’ve got a recipe for an Italian cheesecake saved on Instagram from 2021. I might make it this weekend, but probably not.

Imagine if Instagram locked you out of saving new recipes until you actually cooked one. No more hoarding. No more aspirational pinning. Just cold, hard accountability.

Or maybe… just tap that DoorDash ad.

Binge-watching on Netflix? Not without your manager’s approval

We’ve all been there. One of those never-ending meetings where time stops, willpower fades, and your soul slowly exits your body. The slides drone on. Your eyelids get heavier. And just as you’re about to lose it, you reach for the only thing that can save you: Netflix.

But instead of the 27th rewatch of Seinfeld, you’re met with: “Your account is locked for the duration of your workday.”

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Urgency meets capitalism in Apple Maps

We’ve all been there. You’re on a road trip, your car looks like Willy Wonka’s chocolate factory exploded, Dua Lipa’s on repeat, and suddenly — your 5-year old drops the bomb: ‘I NEED TO PEE!’

After a frantic search on Apple Maps, you finally spot a rest stop. You pull in, sprint inside—only to face a long line of equally fidgety, foot-tapping strangers.

But what if Apple Maps let you bid your way to the front of the queue?

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Small tweaks; large gains

I recently started implementing a technique when writing anything, and designing almost everything, that has had an exponential impact on the pace at which I compose my first drafts - whether textual, or visual.

Here’s the strategy: Every time I need to fact check something; or google something; or find a picture or an icon; or generally do something that’s going to distract me from putting fingers to keys, I add the words “TK” with a few words describing what I need. And then I move on.

Consider TK to be an intentionally misspelled placeholder, that stands for “To Come (not right away, but eventually)”. Then, go about your business until you’re ready to come back and add the missing details.

It’s a life-saver.

Onboarding in real life

In the hot-humid summer of 2019, my wife and I checked into the maternity ward. Neither of us had a clue what to expect. After what seemed like an endless pile of forms had been filled, corrected, signed and submitted, we were briskly walked through a monotonous corridor and into a room that looked identical to all the other empty rooms that had just passed us.

Why that room? What happens next? Does the doctor know we’re here? It’s hot. Does the Air Conditioning work?

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