Marketplace-Inspired Guided Playbook

This project was for Axtria, a global provider of ML driven analytics that specialises in enabling omni-channel data management to power marketing, sales and customer engagement within the Life Sciences sector.

Problem

As products (such as pharmaceuticals) enter and go through the product lifecycle, there are scores of analytic models that can be used by Data Scientists to determine the next course of action for sales and marketing. These models are contextual to specific needs and often change as data and markets evolve.

Solution

To create a guided experience that enables Data Scientists and Analytics Directors to explore and learn about the wide variety of analytical models that the platform; aidditionally, support and enable up-selling of top-tier models and pre-configured ML-assets using a Product-Led Growth (PLG) approach.

Start by selecting key goals

Exploration of how users could interactively select the product lifecycle

Exploration of the product-led growth model

Analytic model selection

Want to learn more?

Hate to break it to you, but I'm no longer with Axtria. However, they're leading the life-science revolution with game-changing solutions. Check out their website to learn more.